
First of all, this post is intended as a discussion more than as a sermon, so please leave your comments and/or thoughts in the comments below. I'll apologize in advance if this comes across as jaded or negative, but I think it's more authentic if I say what I'm really feeling about this topic. So here goes...
I have noticed that more and more elite, members-only groups are emerging on Instagram. I am not a member of any such group, because (a) I have never been asked to join one and (b) decided many months ago that I would decline to join if asked to join any group that excluded others. However, I follow/support and am followed/supported by many members of such groups. At the risk of offending them I am asking some tough questions about their groups and any others like them.
1. Why are these groups even needed? If its just to get people to the Popular Page, then what fun is that? I know getting Pops is a good way to get exposure and grow, and it doesn't hurt anyone else to do so. However, if people are primarily Liking your pics just because your name is one a membership role or you use certain hashtags, then what did you actually accomplish?
2. Do the leaders and members of these groups realize how elitist they may appear at times and how excluded it makes non-members feel when they promote themselves and their exclusive members so aggressively? That seems very unIG-like behavior to me, and although I believe it's unintended, it seems to be becoming the consensus among many non-members. I'm not personally opposed to these groups, but I am opposed to "mean Instagramming". If you promote your group publicly and then deny membership to an interested IGer, then how are you helping the IG community?
3. The tough question may be: "Who made YOU mayor or Instagram anyway?" I mean seriously, who are any of us to establish ourselves as some kind of expert to decide who is good enough or can be in a group? Nobody is perfect here, and we all started out somewhere. In a thriving community we all look out for one another and encourage each other and grow together. But some of the members-only groups seem to have agendas of controlling people's feeds or promoting themselves more than anything else. If I'm missing their contribution(s) please let me know. I want to believe there is something worthwhile about to emerge from these groups, but they only seem to be getting more exclusive.
4. Finally, I have to be introspective on this too. After all, I'm writing a blog post about IG and I'm no expert or authority. Although I started this a with others as a way to share tips and insight for Instagrammers, is it just more of the same crap I'm complaining about? Is this just more elitism? Does it belittle anyone or make them feel excluded in some way? I certainly hope not.
5. Are you in one of these groups? Is it a good experience? If so, how is it good? And is it just good for you or are you making IG a better community overall in some way? Explain.
6. Sorry again for my skepticism or negativity about these kinds of groups, some of which may be truly altruistic behind their secret doors. If so, convince and convert me. I want to believe it is so. But, if these groups are counter-productive to the IG community experience of encouragement and sharing, then what do we do about it? Is it something we just ignore, or something to stand against?
UPDATE (12/20/2011): Since my original posting of this article,
We Are JUXT have unveiled their previously secretive plans and seems to be making a positive contribution to the IG Community, so Kudos are due. The
AMPt and
JUXT relationship is still confusing to me, but there seems to be some overlap. Likewise,
Gang Family has been offering daily scheduled posting events to help people get to the Popular Page. Since this is an important goal for many folks, so I guess that makes it positive too. Also, there seems to be an
#antiJJmovement afoot, against Josh Johnson, which shocks and astounds me, because I think his individual contributions to IG are incredibly generous. Needless to say, people take the Instagram community seriously and strong opinions are forming pro and con about how the community should exist. I think the important rule of thumb is to NOT let it get mean. The allure of Instagram to me (and many of you) is the positive, creative, encouraging environment in which to share pics, editing work, and comments/stories. Lets keep it that way, through encouraging and supporting one another.
Commence discussion by leaving your comments below.